2026 Concierge Medicine Market Update

OLYMPIC M&A

2026 Concierge Medicine Market Update

The First Real Consolidation Wave Is Here.

What It Means for Your Practice.

The best physician model in America is also the most fragmented. That is the opportunity.

If you own a concierge practice, you have built something that is increasingly rare, increasingly valuable, and increasingly sought after by sophisticated buyers.

If you own a concierge practice, you've probably asked at least one of these questions:

Is consolidation in concierge medicine real — or just noise?
How much is my concierge practice worth in today’s market?
Are buyers actually interested in a practice like mine?
What is my practice actually worth in today's market?
What should I be doing right now to protect and maximize my options?

This report answers every one of those questions.

If you are thinking about selling your concierge practice — or simply want to understand what it is worth before you ever have to make a decision — you are in the right place.

Concierge medicine has never experienced a true consolidation cycle. Until now.

For the first time, institutional capital is engaging your space in a meaningful way. The window is open. Based on what has happened in every comparable healthcare sector before this one — it will not stay open forever.

$7.35B

U.S. concierge medicine market size in 2024

Grand View Research, 2024

10%+

Projected annual market growth rate through 2030

Grand View Research, 2024

576%

Growth in corporate-affiliated concierge practices, 2018–2023

Health Affairs, December 2023

Your market is not a niche. It is a rapidly expanding category attracting serious institutional attention for the first time. Most physicians practicing in it today have no idea what that means for the value of what they built.

Why This Moment Is Different

To understand why buyers are interested in your practice, you need to understand what is happening to the system you walked away from.

American primary care is under structural pressure. Patients who can afford a better option are actively choosing one. That demand is not manufactured — it is the predictable result of a system that stopped serving patients who have options.

15 min

Average primary care appointment length in traditional practice. Your appointments run multiple hours.

Association of Health Care Journalists, August 2024

27–70 days

Average wait time for a new patient appointment in major U.S. cities. Your patients have same-day access.

Association of Health Care Journalists, August 2024

43%

Of physicians reported burnout in 2024. The model you chose was specifically designed to prevent this.

Mordor Intelligence, 2026

2 in 5

Physicians considering leaving traditional practice within five years. Many are looking at what you already built.

AAMC, March 2024

You made a different choice. You built a model where you have time with your patients, independence from insurance, and a practice that runs on your terms.

That choice is now attracting the attention of investors who recognize structural tailwinds when they see them.

The Signal the Market Is Already Sending

You do not have to take anyone's word for what is happening in concierge medicine. You can look at what the most sophisticated capital in the world has already done.

MDVIP — The Category Leader — Acquisition Timeline

Procter & Gamble → Summit Partners → Leonard Green & Partners → Goldman Sachs

Goldman Sachs does not buy healthcare platforms without conviction.

Source: Public record

Each acquisition in that sequence happened at a higher valuation than the last. The institutions buying MDVIP are not buying a company — they are buying a model they believe will dominate primary care for the next generation.

And here is what that means for you:

True premium concierge practices number approximately 350–500 nationally.

The independent multi-location platform market is almost entirely unconsolidated.

Source: DPC Frontier Mapper; Holt Law DPC Market Report, 2024; Health Affairs, December 2023

Buyers competing for a small number of available, high-quality independent practices creates a dynamic that favors prepared sellers. That dynamic exists in your market right now.

Dermatology. Dental. Behavioral health.
Each sector rewarded early platform buyers and punished late arrivals.

Concierge medicine is next. The physicians who prepare now will define their own terms. The ones who wait will react to terms set by others.

What Makes Your Practice Attractive to Buyers

When a sophisticated buyer evaluates your practice, they are not looking at what you see every day. They are looking at the fundamentals that make your model structurally superior to everything else in primary care.

94–96%

Patient retention — among the highest of any healthcare model

Industry benchmark

$1M–$3M

Predictable annual membership revenue per practice depending on size

Industry benchmark

80–90%

Of revenue independent from insurance in most concierge practices

Industry benchmark

These numbers describe your practice. They also describe exactly what institutional buyers are looking for — predictable cash flow, loyal patients, and independence from the insurance volatility that makes every other healthcare model harder to own.

Here is the complete picture of what buyers see when they look at a well-run concierge practice:

Predictable membership revenue — your patients pay annually, in advance, regardless of utilization
Patient retention of 94 to 96 percent — patients stay until they move, retire, or pass away
80 to 90 percent of revenue independent from insurance — no billing complexity, no reimbursement risk
A wellness and prevention focus aligned with where healthcare is heading
Deep physician-patient relationships that create loyalty no competitor can replicate
Demand signals that do not require marketing — well-run concierge practices attract patients organically

When a buyer evaluates your practice they are not just buying revenue. They are buying a model. They are buying patient loyalty. They are buying predictability in an industry defined by uncertainty.

And who exactly are these buyers?

Private Equity Firms

Building concierge platforms, attracted by recurring membership revenue, high retention, and minimal insurance exposure.

Physician Platform Companies

Acquiring concierge practices to add membership-based revenue to existing multi-location networks.

Strategic Healthcare Buyers

Hospital systems and large organizations evaluating concierge practices to deepen patient relationships and reduce insurance dependency.

Family Offices

High-net-worth private investors acquiring concierge practices as long-term, stable healthcare assets with predictable cash flow.

Each buyer type has different motivations, different timelines, and different ideas about what partnership looks like. Understanding who is approaching your market — and what they are specifically looking for — is one of the most important things you can do before any conversation begins.

How Your Practice Was Valued Then — And How It Is Valued Now

If you have ever thought about what your practice might be worth, you probably had a number in your head. That number was likely based on how concierge practices have historically been valued — physician income, goodwill, and the assumption that the most likely buyer was another physician, a hospital, or a large concierge network.

That model is changing.

Historically, your practice would have been valued primarily on physician income. The buyer was typically another physician, a hospital system, or a regional concierge network.

Today, sophisticated buyers evaluate your practice on its fundamentals — membership revenue, retention rates, financial clarity, and operational depth. That shift changes everything about how your practice is valued.

The number in your head may be significantly lower than what a competitive process would produce. That is not an accident — it is the result of never having seen your practice through a buyer's eyes.

That is exactly what this report is designed to change.

What Drives the Value of Your Practice

Understanding how to value a concierge practice is one of the most important things you can do before any buyer conversation begins. Not all concierge practices are valued equally. Two practices with similar revenue can look very different through a buyer's eyes. The difference is not always visible on the surface — and that gap can be worth hundreds of thousands of dollars in outcome.

Your practice commands a stronger outcome when it demonstrates:

Stable membership retention — patients who renew year over year with low attrition
Clean, accrual-based financials — clear EBITDA with documented add-backs
Operational systems that extend beyond you — your practice can function without you present
Modern EHR and patient engagement technology — infrastructure that signals scalability
Low revenue concentration risk — no single employer or referral source representing an outsized share
A membership pricing structure that reflects the quality and access you deliver

Practice size matters significantly. A well-prepared single-physician practice with clean financials, strong retention, and documented systems typically supports valuations in the 5x to 6.5x range. A multi-physician or multi-location platform with meaningful scale and operational depth can move meaningfully above that range — depending on buyer interest and the competitive process used to bring it to market.

Small improvements in your practice fundamentals can create substantial increases in value.

A $200,000 improvement in documented EBITDA × a 6x multiple = $1.2 million increase in the value of your practice.

Preparation directly impacts your outcome. The physicians who understand this early — and act on it — define their own terms.

What You Are Actually Worried About

You are probably not lying awake thinking about valuation.

You are thinking about your patients. Your relationships. Your independence. What you built and whether it will survive contact with institutional capital.

Those concerns are valid. And they are the questions most M&A advisors are not equipped to answer — because they have never been inside a concierge practice.

You are probably asking some version of these:

If I partner, will a buyer interfere with the physician-patient relationship?
Will my visit time be reduced for profitability?
How will my staff be treated after a transaction?
Will corporate mandates change the culture I spent years building?
Will my patients feel like they were sold?
Is this buyer experienced in concierge medicine — or learning on my practice?

These are not questions most investment bankers focus on. They are the questions you ask privately — and they deserve direct answers from someone who has been on both sides of this table.

Not all capital behaves the same way.

The right partnership preserves your autonomy, enhances your infrastructure, and strengthens what you built. The wrong one can quietly dismantle it.

Experience in concierge medicine — not just healthcare M&A — is the difference.

Where Do You Want to Take Your Practice?

Not every physician reading this is thinking about selling. And that is exactly the point.

You may want to grow your practice and increase its value before ever going to market
You may want to explore a partnership that lets you stay clinically active while gaining liquidity and infrastructure
You may want to plan a full transition on your terms — your timeline, your successor, your legacy
You may simply want to understand what your practice is worth right now — with no obligation, no timeline, and no pressure

Whatever your timeline, building a concierge business exit strategy early gives you options that waiting will never give you. The physicians who start this conversation before they need to are the ones who define their own terms.

Preparation doesn't mean you're selling.
It means you're in control.

Knowing what your practice is worth and what your options look like gives you leverage in any conversation — whether that conversation happens in 12 months or never.

Why 2026 Is a Defining Year

Concierge medicine has matured. Your model has proven itself — financially, clinically, and culturally. Your patients value access. You value independence. Investors value recurring revenue.

When institutional capital enters a healthcare model for the first time at scale, early consolidation phases historically create the strongest valuation environments. Not because buyers are generous — but because competition among buyers is highest and the market has not yet established a ceiling.

That is where your market is right now.

There are three specific mistakes physicians make when approaching this moment that materially reduce their outcome. We cover all three in the webinar — along with exactly what to do instead.

The best way to sell a concierge practice is not to wait until you are ready to sell. It is to prepare while you still have time to strengthen your position — so that when the right conversation happens, you walk into it with leverage.

The most sophisticated physicians in your position are not rushing to sell.

They are quietly preparing.
Strengthening their fundamentals.
Reducing owner dependency.
Building operational depth.
Understanding how buyers evaluate a practice like theirs.

They are positioning themselves whether they transact in 12 months or 36 months. The question is whether you are one of them.

Your Next Step

We host a private, physician-only webinar covering exactly what is in this report — and the specific steps you can take right now to protect your value and your options.

If you are asking how to sell a concierge practice — or simply how to understand what yours is worth — this session is built for you.

In this session you will leave knowing:

Exactly what your practice is worth in today’s market — and what is driving or limiting that number
The three mistakes that cost concierge physicians millions — and how to avoid every one of them
What separates a high-value practice from a low-value one in the eyes of a sophisticated buyer
How to strengthen your position before any buyer approaches you — whether you transact in 12 months, 36 months, or never

This session is limited to 10 physicians so Tony can answer your specific questions directly. It is a real conversation — not a presentation. Tony reads every question submitted before the session.

olympicma.com/concierge-medicine

Limited to 10 physicians per session | Confidential | No cost

Prefer a private conversation about your specific practice first? Schedule a confidential strategy call at olympicma.com/concierge-medicine.

Want a quick estimate of your practice value? Use the concierge practice valuation calculator at olympicma.com/concierge-medicine-valuation-calculator.

About Tony Siebel

Tony Siebel is the Founder and Managing Director of Olympic M&A, a specialized concierge practice brokerage and advisory firm focused on helping concierge medicine physicians understand their options and maximize their outcomes.

As a concierge practice broker with direct experience on both sides of the transaction table, Tony brings a perspective no other advisor in this space can offer.

What makes Tony's perspective unique for concierge physicians — in the order that matters most:

The only M&A advisor in the country with direct experience acquiring concierge practices from inside the nation’s largest concierge network
Former MDVIP Corporate Development Director responsible for acquiring independent concierge practices nationally
Recruited and evaluated more than 60 concierge physicians nationwide
Advisor on $70M+ in completed healthcare M&A transactions

Tony has written extensively on healthcare consolidation, founder transitions, and strategic positioning in concierge medicine. Through Olympic M&A, he helps concierge physicians understand their options, protect what they have built, and structure partnerships that respect the physician-patient relationship.

No other M&A advisor has been on both sides of the concierge transaction table.

That experience is what every conversation with Tony is built on.

OLYMPIC M&A